Dana Point CA Dec 3 2008 - A coalition of educators, corporate sponsors and action sports heroes honored students at the Ocean Institute in Dana Point Wednesday night who had winning entries in this year's 'Water Innovation Now' contest for O.C. Schools.

Famed surfer Rob Machado and skater Danny Way successfully convinced a half-million Orange County schoolchildren that it's cool to care about California's water crisis. The two athletes were part of a team of educators, corporate sponsors and figures from the action sports industry who invited students to "Imagine Life Without Water. The Water Innovation Now (WIN) contest honors students from kindergarten through twelfth grade who created presentations via PowerPoint, video, or poster board that demonstrated innovative solutions to the water crisis.
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Tillamook Oregon has been a popular destination for folks who love cheese and folks who love to watch whales. The 99-year old farmer-owned cooperative, Tillamook Cheese Factory is now offering an organic, kosher, zero trans fat, naturally gluten free, tortilla chip in their retail store. Whale Tails Tortilla Chips are uniquely shaped, delicious, good for you and the family-run eco-entrepreneurs who created them pledge a portion of their proceeds to ocean conservation. Judy Hill, Manager of the Tillamook Cheese Store says “Whale Tails Chips were a hit with our entire staff.”   read more

Food Network aired a "sneak peek" of their new show starring Gina and Pat Neely Sunday night. The show, "Road Tasted With the Neelys California Sun-Sational” featured four Southern California food entrepreneurs, Carlsbad Gourmet, Chuao Chocolatier , Sweet Cheeks Baking Company, and Whale Tails Tortilla Chips. The show will now be a weekly series featuring handcrafted food from across the country that can be ordered online and shipped to consumers.

Whale Tails Tortilla Chips will be added to the snack choices being offered at the largest “on line” web site for healthy snacks. Katherine Weiss owner of the The Healthy Snack Store, an all natural and organic “on line” market, was excited to add Whale Tails Tortilla Chips.

The goal of Katherine's Healthy Snack Store is to bring all natural and organic products that are great tasting into homes, vending, schools, and businesses across the U.S. read more

Tonight a private residence in Bel Air was transformed into a “gathering” for concerned environmentalists invited to raise awareness and funds for global conservation. The focus of this party was Leonardo Di Caprios 11th hour Action Campaign and Dr Wallace J Nicholas group Ocean Revolution. This is the fourth in a series of “Family Affair” parties that are organized to inspire guests into taking action in their own lives to make a difference. These parties are invitation only and mine read “Family Affair - Changing the World One Party at a Time”. Tree Media Group joined forces at tonight's event with the group Family-Affair.org to not only inspire but raise funds for DiCaprio's 11th Hour Action Campaign college tour which educates the youth of America in helping to sustain our planet.
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This week our newly opened Goodwin's Organic Market, in Riverside, added one more unique product to their growing variety of certified organic products. Now the snack aisle will offer a certified kosher, organic, non gmo tortilla chip that is shaped like a Whale's Tail.   read full article

A warm Southern California day welcomed Ocean Conservation enthusiasts to Dana Point's Annual Ocean Awareness day. This gathering of groups focused on restoring and preserving our oceans ends the two week long “Festival of Whales”.

This year marks the 37th Festival of Whales. The Festival is held every year on the first two weekends in March   read full article

This week the New Bedford Whaling Museum decided to include a new organic snack offering to visitors of the museum. In the Museum Store you will now find a delicious new tortilla chip that is shaped like a whale's tail...Ms Rachael Montejo, director of retail sales, said “I was delighted to find this gourmet chip and I love the fact that the founders of the company helped fund the water quality surveys in Magdalena Bay, the birthplace of the Pacific Gray Whales. The Whale Tail shape is a perfect fit for our museum store.” read entire article       New Bedford Whaling Museum

	Check out this video of the June, 21, 2007 broadcast at NEWS-8 in San Diego.
	Click here for VIDEO (with a short 12-second commercial at the beginning) Click here for write-up entitled "A Chip Off the Old Tail"

Bonnie of New Leaf Markets said “we were excited to receive the samples of Whale Tails that Ric sent us. We opened the bag and passed it around the office. Everyone loved the shape, the taste and also the fact that the company is working to provide sustainable funding through the sale of their delicious tortilla chips.”
       New Leaf Markets is no stranger to “Chipping in” (pun intended) for great causes. New Leaf has been recognized by the Food Marketing Institute (FMI) for excellence and dedication to community programs. The award is a national competition developed by FMI to recognize retail and wholesale member companies for initiatives that revitalize and invigorate their communities...read more

Tortilla chips may seem an odd way of protecting whales, but one man's bright idea for whale tail-shaped chips, is doing just that. His company has just made its first donation that will help tackle pollution in Magdalena Bay, in Bahia California, Mexico, which provides shelter for Pacific Gray Whales where they rear their young before continuing their long journey to the Bering Sea...full story

By now most folks have heard about the baby dolphin that lost her tail due to an entanglement with fishing line off the coast of Florida. The entanglement was so severe that the loss of blood flow to the baby dolphin's tail actually caused auto-amputation. (full story)

Whale Tails Tortilla Chips, which pledges a portion of their proceeds to marine conservation, just received adoption papers from The Whale and Dolphin Conservation Society (WDCS). WDCS is an international society that was founded for the protection of whales and dolphins... (read more)

Walking into the Good Food Expo at the Pasadena Convention Center Monday and Tuesday November 6 and 7 I was greeted with sights and aromas of the future of food in Southern California.  I especially appreciated the fact that the tone of the Expo was more of a “gathering” rather than a lot of salesman in suits trying to write orders... (continued)

Sometimes, moving forward means embracing change and finding the best path to solutions that benefit all concerned. In that spirit, we extend our sincere thanks to Holland America for their "Avoiding Whale Strikes" program.   more info

For the last two decades, U.S. food retailing has been turned upside down by one of the most unlikely CEOs. John Mackey never took a business course in college, didn't graduate, and yet today he heads a billion-dollar conglomerate and chain of grocery stores that have forever changed the way we shop and eat.
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